The state's first brand has officially been launched: "Nevada. A world within. A state apart."
Gov. Brian Sandoval, Lt. Governor Brian Krolicki and state tourism officials launched the first-ever statewide brand Tuesday that will be used for marketing programs by appropriate state agencies.
Go here to see the overhauled Travel Nevada website. Below is a television commerical featuring the Las Vegas band The Killers singing "Don't fence me in." It will be used for Nevada's summer tourism campaign.